CHOCRÓN JOYEROS
“Diez Personas 10”
The Challenge: Chocrón Jewellers needed to convey their brand values of elegance, social commitment and international standing in a way that didn’t feel forced or heavily advertising.
The BIG Solution: The team at the BIG created an award-winning campaign in which celebrated athletes, artists, actors, writers, journalists and more, would pose for a “collaborative portrait” (a dream image that they would invent) and in turn, Chocrón would make a donation in their name to the NGO or foundation of their choosing. 10 people participate every year, and the project is now in its 11th year.
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